Portfolio

A closer look at the work.

A curated set of samples across social, content, and e-commerce, the categories where the work speaks for itself.

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Social Media & Content Strategy
Captions and the planning behind them, not just the output, but the system.
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Instagram Caption
Camera Gear Brand: Instagram Captions
A set of Instagram captions for a camera equipment brand, covering a product launch, a brand partnership announcement, and a sale promo, each balancing product detail with a scroll-stopping hook.
"Frame your perfect shot with our camera store! Shop now and take your photography to the next level."
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Content Calendar
Monthly Content Calendar: Camera Gear Brand
A full content calendar mapping Instagram and Facebook captions to specific posting dates, showing the planning layer behind consistent, on-brand posting.
Structured by posting date, platform, and caption variant, built for a client team to review and approve in one place.
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Content & Blog Writing
Long-form content across wellness and sustainability topics, different clients, different voices.
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Blog Post
Sustainability: B Corp Certification Explained
An explainer breaking down B Corp certification for a values-driven audience: research-heavy, structured around the certification's five impact areas.
"It's really not about choosing one or the other, but about embracing a 'both/and' approach."
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Blog Post
Wellness: Mānuka Oil for Skincare
A wellness-brand blog post exploring a natural remedy's benefits, written in a more conversational, approachable register than the B Corp piece.
"People are now exploring various solutions, from chemical-based products to natural remedies."
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E-commerce & Product Listings
Amazon and Shopify copy built for both search and conversion.
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Amazon A+ Content
Coffee Brand: Enhanced Listing Copy
Full A+ content module set for an ethically-sourced coffee brand: hero messaging, lifestyle panels, and feature icons built to Amazon's module structure.
"Premium Coffee for a Better World, roasting kindness as well as flavour in every capsule."
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Amazon Listing
Coffee Brand: Title, Bullets & Description
Keyword-researched title and bullet points for a single-origin coffee product, optimized against Amazon's character limits while keeping the tone warm and specific.
"Award-winning beans, fresh from the high mountains down to your coffee cup."
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Amazon Listing
Home Decor: Wall Tapestry Listing
Five structured bullet points plus full A+ description blocks for a home decor product, each bullet built around a distinct keyword cluster and use case.
"A tapestry exudes color and detail. They are a statement piece, a conversation starter."
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Shopify
Jewelry Brand: Product Descriptions
A set of product descriptions for a handmade jewelry line, pairing material and craft details with the emotional meaning behind each piece.
"An artisan piece that ensigns stability, strength, and vitality."
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